Strategic Sustainability Communication: Multimedia Engagement, Visual Storytelling & Stakeholder Outreach
Adaptive Sustainability CommunicatorWith a foundation in Organisational Communication, I specialise in translating complex environmental data into compelling narratives. Over the past decade, I have leveraged storytelling techniques to produce high-impact, digestible content, ranging from data-driven infographics and social media campaigns to immersive exhibit designs and serious games development in distilling technical insights into accessible, engagement-focused media.
Infographic Videos - content by Iris Kam, motion design my Clong Chan
Air Pollution Awareness Promotion: Infographic Videos
My Role: Creative Direction & Executive Production
I conducted the primary research necessary to synthesise complex air pollution data into a cohesive and engaging public narrative. By developing the original storyboard and script, I translated technical policy objectives into accessible, citizen-focused language that resonated with a broad audience. I then orchestrated the end-to-end production process in collaboration with motion designers, managing iterative feedback loops to ensure total scientific accuracy and clarity. To conclude the project, I executed a multi-channel publishing strategy and utilised performance metrics to evaluate the campaign's impact and optimise its digital reach.
UX & Communication: AirSpot Sensor User Guide
My Role: Content strategist and Creative director
I led the development of a comprehensive user guide to ensure the integrity of citizen-collected data. While collaborating with a graphic designer for the visual execution, I was solely responsible for the intellectual framework, research, and technical content. I translated complex scientific monitoring protocols into an intuitive, step-by-step instructional system that empowered non-technical users to capture high-precision data. This resource served as a vital bridge between hardware and user, ensuring that all community-led research met the rigorous standards required for policy advocacy.
Stakeholder Outreach: Interactive Exhibitions and Panel Content Design
My Role: Event Manager, Exhibition Designer, Content Writer
Beyond digital platforms, I possess extensive experience in high-impact stakeholder outreach through the management of large-scale physical exhibitions and face-to-face events. As the lead for both event management and art direction, I orchestrated the end-to-end design of interactive exhibitions, bridging the gap between technical research and public engagement.
I provided the strategic content and intellectual framework for all displays, while managing a diverse workflow that included internal design teams, external graphic agencies, and specialised contractors for the development of digital serious games and display production.
By synthesising complex environmental data into interactive game design and immersive content, I created a participatory environment where technical insights were transformed into memorable, hands-on learning experiences for thousands of stakeholders.